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Meet the team

We're leading World Racing Group forward with passion, expertise, and dedication to dirt track racing excellence.


 

team collage

Leadership

Brian-Carter-600x600

Brian Carter

Chief Executive Officer
Oversee the growth of World Racing Group as a major player in the motorsports entertainment landscape in Concord, North Carolina — the heart of racing in America.
Justina Scalise

Justina Scalise

Chief Financial Officer
The strategic leader overseeing the financial operations across the organization’s diverse racing enterprises.
Jeff Hachmann

Jeff Hachmann

Executive Director, Events
Manages overall event logistics including scheduling, event production, operations, ticketing, sponsor fulfillment, and the fan experience while creating consistency in planning, execution and professionalism across all our Series.
Crisitina Cordova

Crisitina Cordova

Executive Director, Digital
Oversee all digital and content strategies, keeping World Racing Group on the cutting edge of technology and managing all aspects of the customer journey to ensure a positive brand experience that builds lasting relationships.
Chris Dolack

Chris Dolack

Director, Creative & Communications
Oversee Public Relations, Graphics and Merchandise teams while contributing to Event Promotion, ensuring a consistent on-brand look across all of World Racing Group’s platforms.
Melvyn Record

Melvyn Record

Director, Business Development
Manage series’ title and individual event corporate sponsorship sales, including at-track and in-home (DIRTVision) activation strategies. Responsible for World of Outlaws’ licensing tactics across a wide range of retail partners.
Brian Dunlap

Brian Dunlap

Director, Broadcast & Technology

Oversees all broadcast operations and technical infrastructure for World Racing Group, including live production strategy, streaming technology, and on-site broadcast execution across all series and events.
Carlton Reimers

Carlton Reimers

Director, World of Outlaws Sprint Car Series

Leads the competitive, operational, and strategic direction of the World of Outlaws NOS Energy Drink Sprint Car Series, managing series rules, event oversight, team relations, and long-term growth initiatives.
Steve Francis

Steve Francis

Director, World of Outlaws Late Model Series

Directs the World of Outlaws Late Model Series, guiding competition management, rule enforcement, event operations, and the development of teams and promoters within the division.
Dean Reynolds

Dean Reynolds

Director, DIRTcar NE

Manages all DIRTcar Northeast operations, including the Super DIRTcar Series and weekly sanctioning programs, overseeing rules, scheduling, promoter relations, and regional series growth.
Sam Driggers

Sam Driggers

Director, DIRTcar Midwest

Oversees DIRTcar Midwest’s sanctioned events and series operations, ensuring consistent rule enforcement, competitive integrity, and strong partnerships with regional tracks and promoters.
Lonnie Wheatly

Lonnie Wheatly

Director, American Sprint Car Series

Leads the American Sprint Car Series’ national and regional operations, coordinating scheduling, rules, competition management, and communications across ASCS touring divisions.
Tyler-Bachman

Tyler Bachman

General Manager, Volusia Speedway Park
Director, Xtreme Outlaw Series

Oversees all business and operational functions at Volusia Speedway Park while also directing the Xtreme Outlaw Midget and Sprint Series, including scheduling, rules, event execution, and series development.
Jim

Jim Chiappelli

General Manager, DIRTVision

Manages DIRTVision’s streaming platform operations, content strategy, production workflow, subscriber experience, and the distribution of live and on-demand motorsports content.

Join the Team That Powers Dirt Track Racing

From our corporate headquarters in Concord, NC to the roar of the trackside production units, World Racing Group offers unique opportunities across corporate, broadcast, touring series, and special events. If you’re ready to turn your passion for racing into a career, we’re ready to welcome you.