Become A Partner - World Racing Group

Hear From Our Sponsors

Milton Hershey School and World of Outlaws have developed a tremendous partnership in recent years—one that’s been very beneficial in raising awareness of our school and its life-changing mission. We appreciate World of Outlaws introducing MHS to audiences across the country and look forward to teaming up with the Super DIRTcar Series for a great season ahead.

Kristina Pae

Vice President of Communications and Marketing, Milton Hershey School

If you’re out and about in Oswego during the week of Super DIRT Week, you can easily see the influx of traffic. The influx of people. The store shelves are empty, and the restaurants are jam packed. It’s really a neat thing to see here in town and it’s become one of the biggest events, if not the biggest event of the year, for Oswego County and certainly here in the city.

Billy Barlow

[Former] Mayor, Oswego

The World of Outlaws Sprint Car Series has been a perfect partner for NOS Energy Drink since day one. We are excited to extend our sponsorship and engage with the awesome World of Outlaws fans.

Dan McHugh

Chief Marketing Officer, NOS Energy Drink

I have known Brian and his World Racing Group team for many years, and I know this is the right fit to take what we’ve built over the past 30-plus years and move it forward in conjunction with the tracks and drivers. They have been the backbone of our national series and regional tours, and I know that World Racing Group is the right home for the ASCS. The ASCS is in great hands for the next several generations of promoters and drivers.

Emmett Hahn

ASCS Founder

MHS’s partnership with World of Outlaws has been immensely beneficial for our students. Connecting with the World of Outlaws allows our students to get hands-on experience and explore career opportunities — as well as try new things and discover new interests and passions.

Shaun Turner

Senior Director of Enrollment Management & Family Relations, Milton Hershey School

I’m very excited to continue our great partnership with the World of Outlaws into the future. Brian (Carter), Steve (Francis) and the entire team have been amazing to work with and I can’t wait for what the future holds.

Matt Curl

Fairbury Speedway owner and promoter

Partnership ROI

What makes this audience even more powerful is their loyalty. Nearly all of them, 96%, buy from sponsors who support their sport. And with 78% attending more than five races a year, the opportunities for your brand to be seen, remembered, and chosen are endless.

With World Racing Group, your brand becomes part of a passionate community, one where fans value and support the companies that fuel their sport.

Unmatched Reach

5+ million fans reached annually
5,000+ races sanctioned yearly
120+ partner tracks nationwide
Global streaming audience via
DIRTVision
Strong social media following

Authentic Fan Engagement

Highly engaged, passionate fanbase
Multi-generational family attendance
Strong brand loyalty and trust
Active participation in racing community

These fans are your customers.
Every weekend they head to their local dirt tracks, spending
their hard-earned money on the sport and lifestyle they love.
The sport draws over 30 million fans and fuels a billion-dollar industry.

100k+ Income1/4 Fans
Female 38%
Male 62%
Age from 18-4471%

Partnership Levels

Whatever your budget we will find a solution that works for your brand.

Major corporations seeking maximum exposure

Title Sponsor

Series naming rights
Year-round brand integration
Premium hospitality packages and exclusive category rights
Digital and broadcast integration
Custom activation opportunities

Regional brands and mid-size companies

Presenting Partner

Event presenting rights
Logo integration
Hospitality opportunities
Digital marketing support
Social media features
On-site activation space

Industry suppliers and service providers

Official Partner

Category designation
Brand visibility
Event hospitality
Digital mentions
Product sampling rights
B2B networking access

Local businesses and smaller companies

Supporting Partner

Logo placement
Event tickets
Social media mentions
Newsletter features
Basic hospitality
Merchandise opportunities

Event Sponsorship

Sponsor specific races or series events with targeted activation opportunities

Digital Partnerships

Focus on DIRTVision streaming and digital content integration

Regional Focus

Target specific geographic markets with localized campaigns

Partnership ROI

Success Metrics We Track

Television and streaming impressions
Social media reach and engagement
Website traffic and conversions
Event attendance and activation
metrics
Brand sentiment analysis
Sales lift and revenue attribution

Measurable Results

Brand Awareness IncreaseUp to 300%
Customer Acquisition15-25% increase
Social Media Engagement200%+ boost
Lead Generation50-100% increase

What Happens Next?

Initial Review
We'll review your inquiry within 24-48 hours

Discovery Call
Schedule a conversation to discuss your goals

Custom Proposal
Receive a tailored partnership proposal

Partnership Launch
Activate your partnership and start seeing results

Download Resources

Audience Demographics