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Partner with the Best

Our partnerships go beyond traditional sponsorship. We work with brands to create meaningful connections with dirt racing fans through authentic experiences and integrated marketing campaigns.

1M+

Fans pack the stands every year

8M+

Fans fuel the WRG digital universe

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Trusted by Industry Leaders

They’re great partners, Super DIRT Week, they’ve obviously done this quite a few times at other venues that they host, but it is great to work with professionals, people that know what they’re doing and feel part of the community. It’s almost like they’re coming home. Partnerships are really what I’m all about here in the City of Oswego. We have partnerships with a lot of different communities and groups. I feel the partnership with DIRT Week is right there at the very top. We’re very fortunate to have a lot of great people that live in the city of Oswego, who visit the city, who think highly of our community, and want to contribute to the quality of life.

Robert Corradino

Mayor, Oswego

I’m very excited to continue our great partnership with the World of Outlaws into the future. Brian Carter, Casey Shuman, Steve Francis and the entire team have been amazing to work with and I can’t wait for what the future holds.

Matt Curl

Owner & President at Fairbury Speedway

The World of Outlaws Sprint Car Series has been a perfect partner for NOS Energy Drink since day one. We are excited to extend our sponsorship and engage with the awesome World of Outlaws fans.

Dan McHugh

NOS Energy Chief Marketing Officer

Title Sponsors

Official Partners

Sponsor - Hoosier Racing Tires
Sponsor - DIRTVision
Sponsor - VP Racing Fuels
Sponsor - iRacing

Series Sponsors

Sponsor - COMP Cams
Sponsor - MSD
Sponsor - Fast Shafts
Sponsor - Federated Auto Parts
Sponsor - Cometic
Sponsor - Intercomp Racing Systems
Sponsor - Integra Racing Shocks
Sponsor - iRacing
Sponsor - Micro-Lite
Sponsor - Multi Fire X
Sponsor - Quarter Master
Sponsor - Bell Helmets
Sponsor - Simpson
Sponsor - STAKT

Performance Partners

Sponsor - DIRTVision

Sponsors

Sponsor - Integra Racing Shocks

Partnership Benefits

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Brand Exposure

Reach millions of passionate dirt racing fans across multiple platforms

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Hospitality

VIP experiences and client entertainment opportunities at premier events

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Digital Marketing

Integrated digital marketing, including DIRTVision and social platforms for greater impact.

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Business Development

B2B networking opportunities within the racing industry

Partner Tracks

Our network of 150+ track partners across North America provides the foundation for our racing series and local community engagement.

Northeast Region (40 Tracks)
Southeast Region (70 Tracks)
Midwest Region (92 Tracks)
Northwest Region (6 Tracks)
Southwest Region (7 Tracks)

 

Partner with the Best
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Our partnerships go beyond traditional sponsorship. We work with brands to create meaningful connections with dirt racing fans through authentic experiences and integrated marketing campaigns.

Success Stories

Case IH Partnership Growth

Partnership with Case IH has grown from event sponsorship to comprehensive brand integration, resulting in 300% increase in brand awareness among our audience.

NOS Energy Drink Activation

NOS Energy Drink’s title sponsorship of the World of Outlaws has created dynamic fan experiences and significantly increased product trial among racing fans.

Xtreme OutlawDIRTVision Technology Integration

Technology partnerships have enabled advanced streaming capabilities, reaching over 150 countries and creating new revenue streams for all stakeholders.

Ready to Partner with WRG?

Join the premier dirt racing organization and connect your brand with millions of passionate racing fans.