Growing the Sport

Expanding dirt track racing’s reach through innovation, promotion, and community engagement.

Hear From Industry Leaders

MHS and World of Outlaws have developed a tremendous partnership in recent years—one that’s been very beneficial in raising awareness of our school and its life-changing mission

Kristina Pae

Vice President of Communications and Marketing at Milton Hershey School

Economically, what it does for this city is hard to explain. Very difficult for people to comprehend. As I said, it’s an event where the city almost doubles or triples in size in terms of the amount of people here because of so many people on the campgrounds and those who travel in.

Billy Barlow

Mayor, Oswego

MHS’s partnership with World of Outlaws has been immensely beneficial for our students. Connecting with the World of Outlaws allows our students to get hands-on experience and explore career opportunities — as well as try new things and discover new interests and passions.

Shaun Turner

Senior Director of Enrollment Management & Family Relations

Supporting Teams and Drivers

The backbone of dirt racing is the men and women who bring their haulers to the track each weekend. WRG is dedicated to sustaining their passion by ensuring that competition remains fair, viable, and rewarding.

Fair and consistent purses across all series ensure that every lap counts and every team has a genuine chance to compete
Unified sanctioning and clear rules keep racing competitive, affordable, and accessible, from local DIRTcar divisions to premier national tours
Real opportunities for young racers to progress from grassroots tracks to the national stage

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Multifaceted Growth Approach

World Racing Group drives a global approach to the growth and promotion of dirt racing through a variety of initiatives that attract fans, support racers, and increase awareness for the sport. By combining marketing, technology, driver development, and fan engagement, WRG creates an interconnected system for sustained success.

Live Events:

Fan zones at races
Meet-and-greets with drivers
Interactive displays and merchandise experiences

Digital Engagement:

Interactive content and social media updates
Exclusive online video and behind-the-scenes access
DIRTVision broadcasts

Marketing and Promotion

Event Promotion

Building excitement with local and national campaigns

Broadcasting

Expanding reach through DIRTVision streaming and television partnerships

Social Media

Creating dynamic content to reach audiences worldwide

Technological Innovation

WRG continues to innovate with new technologies that benefit both its competitors and fan experience, from broadcast quality upgrades to interactive streaming features that bring fans closer to the track than ever before.