World of Outlaws (WoO) Sprint Cars compete on dirt tracks in the US, mostly 1/3 to 1/2 mile in length. The WoO series has been in existence since 1978, and is acknowledged as the top Sprint Car series in the world.

WoO race venues are primarily smaller facilities located in B/C/D counties accessible to major media markets. Television exposure with TNN (1995 to 2001), Speed Channel (2002), and our current partnership with The Outdoor Channel since 2003 has dramatically increased exposure to WoO racing in recent years. Additionally, there has been a surge in the construction of new racing facilities in several markets, adding to the recent growth of the sport.

WoO Sprint Cars are front engine, open wheel race cars with V-8 engines producing 800+ horsepower in a car that weighs approximately 1375 pounds, providing one of the highest power-to-weight ratios of any racing series in the world. WoO Sprint Cars are characterized by large aluminum wings, which create down force increasing speed and absorbing energy in crashes.

The origin of the “Outlaw” name dates to a time when top Sprint Car drivers traveled around the country to compete wherever the largest prize money was offered. The “Outlaws” competed against the best local or regional drivers, usually taking the biggest share of the prize.

Late Model Series Overview:

The history of DIRT Late Model racing can be traced back to the origins of the automobile and competitive auto racing itself. However, what is viewed in today’s terms of a DIRT “Late Model” has grown, flourished and evolved substantially over the decades. The evolution of DIRT Late Model racing as it’s known today began to form around 1965 when technology met the track.

By 1967 this particular form of motor sports had begun to attract more and more competitors and race fans which resulted in higher paying, higherpro file racing events. In 2001 there was even a MILLION DOLLAR TO WIN DIRT Late Model race at Eldora Speedway.

Boundless Motor Sports realized the huge potential of DIRT Late Models and the power of the World of Outlaws brand. On January 9th, 2004 it was able to sign contracts with 12 of the top DIRT Late Model drivers in the country. Using the brand name that has been synonymous with the greatest short DIRT track Sprint Car racing, DIRT MotorSports expands the brand to also include the greatest DIRT Late Model racers. Within weeks of the formation of the series, tracks have lined up to schedule over 45 races for the 2005 Series.

The DIRT MotorSports (DMS) Modified Series was first established in 1976, at the time consisting of only three tracks in Central New York. Today, the DMS Modified Series is annually attended by well over 1.2 million loyal fans and is known as the crown jewel for Modified dirt racing in the United States. 

During the 2004 race season DIRT MotorSports geared up to stage over 600 featured events with an estimated 1400 race teams at over 27 tracks situated throughout the Northeastern United States and Canada. In New York State alone, DMS sanctions events in and around every major metropolitan area including Albany, Binghamton, Buffalo, Niagara Falls, Rochester, Syracuse and New York City. Strong affiliations are maintained in Pennsylvania, New Jersey, North Carolina, Maryland, Ohio, and Florida as well as the Canadian Provinces of Ontario and Quebec, with the greatest emphasis placed in the Montreal, Toronto and Ottawa marketing arenas. 

The DMS Modified Series has three distinct divisions including; the Modified a/k/a Big Blocks, the 358 Modified a/k/a 358’s, and Sportsman Series.  DIRT MotorSports additionally runs a Pro Stock division at DMS sanctioned tracks in this region.  DIRT MotorSports (DMS) is currently making preparations to showcase the best Modified Series drivers within an Xtreme regional touring element.  This creates excitement for race fans and non-race fans alike, and provides a significant business opportunity for our corporate business partners. 

Well-known as one of America’s preeminent promotional bodies for short-track dirt stock car racing, DIRT MotorSports can provide your company the opportunity to reach literally over 1 million loyal race fans. Join us and experience  “The greatest show on dirt!”